The opportunity to develop and refine branding packages and identity over time can be among the most gratifying, and sincere pleasures of longterm business relationships as we have enjoyed with BMDS. A successful start is the major prerequisite. The first generation of the BMDS logo as designed by O-Zone dates from 2001. It helped establish a new corporate identity and strengthened the brand; the icon translated gracefully to many different verticals, from the website to business cards and letterhead, and from product literature to the imprinted logo branding the equipment itself, the image migrated pervasively, achieving recognition organically, passively. It is associated with ‘high quality’ as represented through customer satisfaction with the products, and has earned positive impressions in the courts of public opinions and peer reviews.
A decade later—to accompany a major update of the BMDS website—which we completed at the end of 2011, the logo was re-imagined in 3D. Enhanced by a modern look and feel in materials and finish, the logo perfectly complements the website while reinforcing the brand identity with evolving visual cues suggesting a vital energy, expanding to new levels of understanding. This current iteration thrusts boldly into the future, yet embraces fondly the legacy products and assets of the past. The results are truly iconic. Most of their niche market customers can identify BMDS instantly by logo alone.