BMDS Online Experience
In 2009, Bio Medic Data Systems (BMDS) retained O-Zone to design and implement a new electronic marketing, or e-marketing strategy. The catalyst for this project was a perceived trend; a shift in their market. BMDS management realized that a number of their established Fortune-100 pharmaceutical companies clients were no longer placing single large orders of product, and were opting instead for just-in-time delivery of smaller orders. Simultaneously, a new market segment of smaller organizations, universities, and research firms emerged. Although these orders represented smaller dollar amounts, the overall quantity of orders for BMDS products increased. It became increasingly clear that their then-current online offering was inadequate. BMDS needed a more robust web offering that allowed for more products, product lines, descriptions, longer form training videos, and support documentation.
While developing the new BMDS online marketing tool, we also looked at ways to optimize marketing efforts, focusing on e-mail, search engine optimization, and support for mobile devices. Coinciding with a large industry trade show and exposition, BMDS launched its new website in November of 2010. Now, over one year later, statistics indicate year over year traffic has increased for BMDS by 93% and the website, e-mail marketing, and SEO efforts are now responsible for over 60% of annual sales. This dynamic online presence continues to be the primary form of product and brand marketing for BMDS.
Visit BMDS at bmds.com