Hydropac Electronic Marketing
Hydropac created a revolutionary alternative watering system that represented a radical departure from research laboratory standards. Knowingly, they faced a hard sell. Change is hard. They had to overcome firmly entrenched obstacles and resistance at every turn, but they had a reason to be bold: Their product is demonstrably superior to existing systems.
A company founded on thinking outside the box wasn’t enthusiastic about standard off-the-shelf solutions to marketing and advertising. After a launch that included most forms of traditional marketing materials and advertising placement, we encouraged moving the vast majority of Hydropac marketing to the internet and electronic delivery of messaging, including social media; O-Zone used this series of eBlast (email list marketing) messages to direct qualified traffic to the Hydropac site, which has proven effective while minimizing marketing costs. We make it part of the O-Zone mission to help maximize client ROI.