Smart Alec Comic Book
Smart Alec was written, created and produced for the biotechnology field to explain a serious topic; the subcutaneous implantation of a microchip to provide fail-proof animal identification, an absolute requirement for researchers, toxicologists and even IT professionals with related responsibilities. Since research validation is a very complex and serious subject, this whimsical approach was appreciated by the client and customers alike, and valued for the quality of information contained in a uniquely memorable format. Produced as a full-color comic book, cartoon art, inking, and printing were executed to realize a high quality buzz-generating promotion for the company. Nothing less would do.
Designed for distribution during industry conferences and trade shows, the Smart Alec comic is easily classified as a hit with its target audience. This was MUST-HAVE SWAG at every show!